Sounds bold, right? I’m also curious to figure out how this really works.
The secret is that personalized ads perform better. When a device’s advertising identifier is available, targeting becomes sharper, and eCPM can be 1.5–2.5x higher depending on platform and region. The challenge is that without user consent, we can’t access this identifier.
To get that consent, developers trigger a dry system prompt asking the player to “share personal data,” which many instinctively dismiss.
That’s why some teams have started showing motivational pre-prompts before the system dialog. These explain in simple terms why consent matters, stress that privacy isn’t affected, and remind players that the decision can always be changed later.
I tried implementing such a pre-prompt in one of my apps and didn’t see a meaningful increase in opt-ins. But that was just one iteration. You could experiment with changing the timing of the pre-prompt, or even adding a refusal button so the system dialog doesn’t appear right away—then circle back later when the player is more engaged and motivated to agree. The documentation leaves room for interpretation, so there’s space for experimentation.
Have you worked with ad personalization consent? Share your cases — whether they worked out or not!
The secret is that personalized ads perform better. When a device’s advertising identifier is available, targeting becomes sharper, and eCPM can be 1.5–2.5x higher depending on platform and region. The challenge is that without user consent, we can’t access this identifier.
To get that consent, developers trigger a dry system prompt asking the player to “share personal data,” which many instinctively dismiss.
That’s why some teams have started showing motivational pre-prompts before the system dialog. These explain in simple terms why consent matters, stress that privacy isn’t affected, and remind players that the decision can always be changed later.
I tried implementing such a pre-prompt in one of my apps and didn’t see a meaningful increase in opt-ins. But that was just one iteration. You could experiment with changing the timing of the pre-prompt, or even adding a refusal button so the system dialog doesn’t appear right away—then circle back later when the player is more engaged and motivated to agree. The documentation leaves room for interpretation, so there’s space for experimentation.
Have you worked with ad personalization consent? Share your cases — whether they worked out or not!